Mentionpath

Cookie Policy

Last updated: 8 April 2026

This Cookie Policy explains how Conscious Ventures Ltd, operating as Mentionpath ("Mentionpath", "we", "us", or "our"), uses cookies and similar technologies on mentionpath.ai and related web pages.

This Policy should be read alongside our Privacy Policy.

1. Who we are

Mentionpath is operated by Conscious Ventures Ltd.

Company number: 13189124

Registered office: 139 Middle Deal Road, Deal, England, CT14 9RJ

Contact email: hello@mentionpath.ai

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember preferences, measure usage, and support analytics and advertising activities.

We may also use similar technologies such as pixels, tags, local storage, and scripts for comparable purposes. In this Policy, we refer to all of these as "cookies" unless stated otherwise.

3. Why we use cookies

We use cookies and similar technologies to:

  • make our website and platform function properly;
  • support security, authentication, and session management;
  • remember preferences and consent choices;
  • understand how visitors and users interact with our website and product;
  • measure and improve website and product performance;
  • support marketing, ad measurement, and conversion tracking; and
  • improve our communications and lead management.

4. Cookie categories we use

4.1 Strictly necessary cookies

These cookies are required for core functionality, security, authentication, and user-requested services. Without them, parts of the website or platform may not function properly.

These may include cookies used for:

  • login and authentication;
  • session management;
  • security and fraud prevention;
  • load balancing; and
  • storing cookie consent preferences.

4.2 Analytics and performance cookies

These cookies help us understand how visitors and users interact with our website and platform, such as which pages are visited, how users navigate, which features are used, and whether errors occur.

We use this information to improve the performance, usability, and effectiveness of our website and Services.

4.3 Advertising and marketing cookies

These cookies are used to measure the effectiveness of our marketing campaigns, track conversions, build audiences, and help us show more relevant advertising on third-party platforms.

These cookies may be set by us or by third-party advertising and social media platforms.

5. Cookie and tracking technologies we use

We currently use tools and services that may place or access cookies or similar technologies, including:

  • Google Analytics
  • PostHog
  • Supabase Auth
  • Meta
  • LinkedIn
  • Google Ads
  • TikTok
  • HubSpot
  • Microsoft Clarity
  • Google Tag Manager

Google Tag Manager is used to manage and deploy other tags on our website. It does not by itself determine whether cookies are set for analytics or advertising purposes. Those outcomes depend on the individual tools and consent settings configured through it.

6. More detail on the tools we use

6.1 Google Analytics

We use Google Analytics to understand how visitors use our website, including page views, traffic sources, and on-site behaviour. Google Analytics may use cookies to distinguish users and sessions and to measure engagement over time.

Category: Analytics

6.2 PostHog

We use PostHog for website and product analytics. PostHog helps us understand feature usage, user flows, and product performance.

Category: Analytics

6.3 Supabase Auth

We use Supabase Auth for authentication and account/session management. These cookies or similar storage technologies are necessary for secure login and platform access.

Category: Strictly necessary

6.4 Microsoft Clarity

We use Microsoft Clarity to better understand how users interact with our website and, where applicable, parts of the product experience. This may include session replay, click behaviour, scrolling behaviour, and interaction patterns.

Category: Analytics

6.5 HubSpot

We use HubSpot for forms, lead management, communications, and marketing-related analytics. HubSpot may use cookies to recognise returning visitors, attribute form submissions, and support our CRM and marketing workflows.

Category: Analytics / Marketing

6.6 Google Ads

We use Google Ads cookies and tags to measure ad performance, attribute conversions, and support remarketing or audience-building where enabled.

Category: Advertising / Marketing

6.7 Meta

We use Meta technologies, such as the Meta Pixel, to measure campaign effectiveness, understand conversions, and support remarketing on Meta platforms.

Category: Advertising / Marketing

6.8 LinkedIn

We use LinkedIn tracking technologies to measure campaign performance, understand conversions, and support advertising and retargeting on LinkedIn.

Category: Advertising / Marketing

6.9 TikTok

We use TikTok tracking technologies to measure campaign performance, understand conversions, and support advertising and retargeting on TikTok.

Category: Advertising / Marketing

7. Legal basis and consent

We use strictly necessary cookies on the basis that they are required to operate the website or provide a service you have requested.

We use analytics, performance, advertising, and marketing cookies only where required consent has been obtained through our cookie banner or consent management tool.

You can withdraw or update your cookie preferences at any time through our cookie settings tool.

8. Managing your cookie preferences

You can manage cookies in several ways:

  • by using the cookie banner or cookie settings tool on our website;
  • by adjusting your browser settings to block or delete cookies; and
  • by using privacy controls offered by certain third-party platforms.

Please note that blocking strictly necessary cookies may affect the functionality of the website or platform.

9. Cookie inventory

The table below lists the main cookies and similar technologies that may be used on our website and platform based on our current setup. Actual cookie names, durations, and behaviour may vary depending on your browser, device, consent choices, and the configuration of the relevant vendor.

Provider / Tool Example cookie or identifier Purpose Category Typical duration Notes
Google Analytics _ga Distinguishes users Analytics 2 years Common GA4 first-party cookie
Google Analytics _ga_<container-id> Persists session state Analytics 2 years Container-specific GA4 cookie
PostHog ph_<project_api_key>_posthog Stores analytics identifiers and session state Analytics Up to 365 days May also use local storage; exact setup may vary
Supabase Auth Auth/session cookies or storage entries used for login Authentication and secure session handling Strictly necessary Session or configuration-dependent Exact names vary by implementation
Microsoft Clarity _clck Persists Clarity user ID and preferences Analytics Vendor/configuration-dependent First-party cookie
Microsoft Clarity _clsk Connects multiple page views into one session recording Analytics Vendor/configuration-dependent First-party cookie
Microsoft Clarity CLID Identifies the first time Clarity saw a user on a site using Clarity Analytics Vendor/configuration-dependent Third-party cookie
HubSpot __hstc Main visitor tracking cookie Analytics 6 months Used to track visitors over time
HubSpot hubspotutk Tracks visitor identity Analytics 6 months Used when deduplicating contacts
HubSpot __hssc Tracks sessions Analytics 30 minutes Helps determine session continuity
HubSpot __hssrc Detects session restart Analytics Session Set when HubSpot changes the session cookie
HubSpot messagesUtk Chatflows identity cookie Functionality / Marketing 6 months Used if chat or messaging tools are enabled
HubSpot __hs_cookie_cat_pref Stores cookie consent category preferences Strictly necessary / Functionality 6 months Used if HubSpot consent tooling is active
Google Ads / Conversion Linker _gcl_aw Stores ad click information for conversion tracking Advertising / Marketing Configuration-dependent Google Ads may also set other _gcl_* cookies
Google Ads / Conversion Linker _gcl_* Stores ad click information Advertising / Marketing Configuration-dependent Prefix can vary if customised
Google Ads / Conversion Linker _gcl_ls Browser local storage key for ad click info Advertising / Marketing Configuration-dependent Local storage rather than a standard cookie
Meta _fbp Stores browser identifier for Meta tracking Advertising / Marketing Vendor/configuration-dependent Common Meta Pixel cookie
Meta _fbc Stores click identifier value from Meta ad interactions Advertising / Marketing Vendor/configuration-dependent Typically present when a Meta click ID exists
LinkedIn bcookie Browser identifier Advertising / Marketing Up to 1 year Common LinkedIn cookie
LinkedIn lidc Data centre routing / optimisation Advertising / Marketing 24 hours Common LinkedIn cookie
LinkedIn UserMatchHistory LinkedIn Ads ID sync Advertising / Marketing 30 days Used for ad attribution and matching
LinkedIn AnalyticsSyncHistory Stores sync timing with analytics cookie Advertising / Marketing 30 days Used with LinkedIn analytics syncing
LinkedIn lms_ads Identifies LinkedIn users off-platform for advertising Advertising / Marketing 30 days Used for ad measurement and retargeting
LinkedIn lms_analytics Identifies LinkedIn users off-platform for analytics Analytics / Marketing 30 days Used for analytics and measurement
LinkedIn li_fat_id Indirect member identifier for conversion tracking and retargeting Advertising / Marketing 30 days May be set on first-party domains
TikTok _ttp Stores TikTok first-party cookie value Advertising / Marketing 13 months from last use Used for measurement, optimisation, and targeting
TikTok ttclid TikTok click identifier Advertising / Marketing 13 months from last use where applicable Often appears as a landing page identifier and may be associated with pixel tracking configuration
Google Tag Manager No fixed marketing or analytics cookie by itself Tag deployment and tag management Tag management N/A GTM manages other tags; it is not usually the underlying source of measurement cookies

10. Cookie duration

Some cookies are session cookies, which expire when you close your browser. Others are persistent cookies, which remain on your device for a set period or until you delete them.

The actual duration of cookies may vary depending on the browser, device, consent choices, and the configuration of the relevant vendor.

11. Third-party cookies

Some cookies and similar technologies may be placed by third-party providers when you interact with our website, content, or ads. These third parties may use information collected through their technologies in accordance with their own privacy and cookie policies.

We encourage you to review the privacy and cookie policies of the relevant third-party providers.

12. International transfers

Some of the third-party providers whose cookies or similar technologies we use may process personal data outside the UK or EEA.

Where required, we rely on appropriate safeguards for such transfers, including adequacy regulations, Standard Contractual Clauses, and the UK International Data Transfer Addendum or equivalent lawful mechanisms.

13. Your rights

Where cookies or similar technologies involve the processing of personal data, you may have rights under applicable data protection law, including the right to access, erase, restrict, object, or withdraw consent.

For more information about your rights and how we process personal data, please see our Privacy Policy.

You can also contact us at hello@mentionpath.ai with the subject line DATA PROTECTION REQUEST.

14. Changes to this Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, our Services, or legal requirements.

If we make material changes, we will update the "Last updated" date and take any other steps required by applicable law.

15. Contact

Mentionpath

Operated by Conscious Ventures Ltd

Company Number: 13189124

139 Middle Deal Road, Deal, England, CT14 9RJ

hello@mentionpath.ai